How Rastr Technologies Could Change the Business Future of Independent Comics Forever
Comic books are becoming progressively harder to break into for independent creators. One self-imposed problem for many indie creators is that they insist on doing business from an outdated and traditionalist mindset. Upcoming fintech companies with pioneering technologies, like Rastr Technologies, are proving that indie creators need to hyper-evolve the way they do business to stand out and operate in the 21st-century business world.
Traditional comic book stores are closing. Marvel, DC, and Image command over 74% of the comic market. Every other independent publisher shares the rest of the market.
Traditional comic books are not going digital; they went digital years ago. Almost 84% of people on Earth use a smart device or tablet. While traditional comics won’t disappear, future generations of comic book readers will primarily read them digitally.
Indie publishers still primarily create art on ink and paper rather than on digital tablets to honor tradition, but miss the fast-moving reality of digital-age business. The ways that indie publishers coordinate freelancer work and communicate must evolve with the times. Work operations, contracts, and more can all be digitally converted, maintained, and protected on an impenetrable next-gen blockchain fintech.
The answer for many indie creators could be Rastr Technologies’ proprietary software solutions and blockchain technology. Rastr Technologies offers software solutions that help creators efficiently conduct business operations and protect their IPs.
The company is also one of the first to create a global index to track and record the after-market values of collectible comics to help investors make the most of their investments.
Rastr Technologies
Mr. Dion Wilson, CEO of Rastr Technologies, is a tech mogul, independent comic book publisher of TitaniumComics, an entrepreneur, and a lifelong comic book fan who has spent over a decade developing proprietary software solutions with Mr. Sam Benton. Mr. Sam Benton, PhD, is the Co-Founder and CTO. Additionally, Mr. Benton oversees the software development, team leadership, and technical frameworks for the company.
Rastr Technologies utilizes blockchain technology to help the creator economy prepare for the industry challenges of the future and protect its interests.
The company has a current market value of $276 million.
Mr. Wilson is also a prolific public speaker and author of the upcoming book, Against the Grain: How Innovators Take Risks and Redefine Winning. Mr. Wilson founded Rastr Technologies in 2018 with over 30 years of business and tech experience.
Rastr Technologies offers software solutions for comic book creators and collectibles investors through the company’s Global Comic Stock Exchange. It’s the company’s innovative start-up initiative to create a globally-reaching financial index to track after-market collectible comics.
Innovating Comic Book Startup Strategies
Depending on the statistics you prefer, it costs anywhere between $1,200 and $5,000 to produce one comic book; those are the conservative estimates. When you consider production costs, marketing, and the state of the industry, most independent creators don’t make money.
Tradition-bound comic book creators are also holding on to obsolete ways of conducting business. Modern, remote comic book artists, inkers, and colorists use drawing tablets instead of ink and paper. Creators still cling to paper contracts and the honor system when scouting talent, sometimes getting scammed.
Worse, traditional creators don’t research or learn about the demographic they want to sell to. They don’t want to understand their competition, which is thousands of other independent creators, not just Marvel and DC.
Rastr Technologies is developing blockchain-enabled platforms that protect the business practices, assets, IPs, and finances of modern comic book creators. Rastr Technologies software solutions help creators scout talent, collaborate efficiently, and conduct business.
Their platforms also help creators manage finances, sign contracts, protect IPs, and expand a brand under the protection of blockchain technology. Rastr Technologies software solutions also help indie creators track the market performances of the competition.
Global Comic Stock Exchange (GCSE)
Multi-million-dollar comic book auctions and transactions were only for a select class of collectors, not 20 years ago. However, experts and novices flipping comics for a modest profit are now common, especially with the ascendance of comic book culture. Ordinary people are finding priceless comic books in their attics by mistake.
However, there is no standard, regulated, local, or global index to track the sale and after-market movement of valuable comics. Scams are rampant in the collectibles market. Many novices who buy collectible comics have no idea what they are doing.
Rastr Technologies is developing the world’s first Global Comic Stock Exchange, or GCSE. It’s incredible to consider that such an exchange does not already exist. A 9.0 CGC grade of Action Comics #1, one of two copies that allegedly exist, recently sold for $15 million. The fact that such auctions of valuable comics occur in public vacuums all of the time, with no regulatory tracking, is amazing.
Rastr Technologies’ GCSE aims to create a public index, a stock market, that tracks these transactions. Collectors can track the ROI, historical value, and after-market movements of collectibles. The GSCE will allow for the tokenization of valuable comics on Comic Chain. Comic Chain is Rastr’s EVM-compatible blockchain built specifically for the comic book industry and visual narrative creators.
Collectors can use the GSCE to auction their comics on their terms, not the terms of an auction house or third-party facilitator. Rastr Technologies’ GSCE will also allow serious collectors looking for an easier barrier to entry to invest in valuable comics. Rastr Technologies also allows for fractional investment in collectibles as well.
Additionally, Rastr Technologies is currently prepping the debut of its GSCE as it consults with global regulatory officials.
Rastr Technologies: Proprietary Blockchain Software Ahead of the Curve
The traditional ways of producing and selling comic books have been obsolete for a long time. Creators who don’t accept that reality will waste a lot of time and money learning the hard way. Rastr Technologies could be the answer for indie creators of the future looking to launch their businesses professionally and efficiently. Get ahead of the curve when it comes to embracing the future of the comic book industry.
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Allen Francis is a full-time writer, prolific comic book investor and author of The Casual’s Guide: Why You Should Get Into Comic Book Investing. Allen holds a BA degree from Marymount Manhattan College and has decades of experience in comic investing and personal finance. Before becoming a writer Allen was an academic advisor, librarian, and college adjunct for many years. Allen now focuses on comic book reviews, collectible investments, and helping others collect and enjoy comics.