How Soft2Bet Is Changing iGaming With Local Brands, Real Gamification and a €50M Fund
Many iGaming companies offer flashy features and short-term promotions, but true engagement that lasts long after the initial deposit requires a distinct strategy.
Soft2Bet has figured that out. With over 19 licenses across 11 regulated markets, it’s not just scaling. It’s designing brands that actually work for local players. And as Uri Poliavich explains in a recent interview, the company’s focus isn’t just on growth. It’s building value that lasts.
Why Soft2Bet’s Brands Feel Local (Because They Are)
Players know when a site is made for them. Soft2Bet doesn’t just translate platforms. It builds brands from the ground up to match each market.
It pays attention to what actually matters in different regions:
- Language and cultural tone
- Payment methods players trust
- Game libraries players care about
- Customer support that actually makes sense
Here are just a few examples of how localized Soft2Bet gets:
- Sweden: Quickcasino, Betinia, Campobet
- Denmark: Betinia, Campobet
- Ontario: Tooniebet
- Romania: Don.ro
When a gaming experience feels like it was made for you, you’re more likely to stick around. That’s the idea.
Gamification That’s More Than Points and Badges
Most platforms treat gamification like a reward system. Soft2Bet sees it as gameplay.
Their MEGA system (short for Motivational Engineering Gaming Application) brings real game mechanics into the experience. Instead of collecting tokens for clicking a button, players progress through challenges, build virtual cities, and unlock characters tied to their real play habits.
What MEGA Looks Like for Players:
- Region-specific missions and challenges
- Progress bars that track achievements
- Unlockable avatars and items
- City-building mechanics that evolve as you play
What It Delivers for Operators:
- Players stay on the platform 4x longer
- 65% higher Net Gaming Revenue
- 50% more deposits
- 45% increase in average revenue per user
It’s not just about keeping people entertained. It’s about giving them a reason to come back, and turning retention into part of the fun.
Backing the Next Generation of iGaming Talent
Soft2Bet isn’t just building for itself. Through its €50 million innovation fund, Soft2Bet Invest, it’s helping new creators bring their gaming ideas to life.
This fund offers more than capital. It gives founders access to:
- Real business support
- Built-in infrastructure
- Immediate access to regulated markets
It’s a clever way for Soft2Bet to stay close to new ideas while helping great concepts grow with fewer barriers.
Keeping Players Safe, the Right Way
Every brand in the Soft2Bet group is fully licensed and regularly audited. But the company doesn’t stop at what’s required. It invests in compliance teams, fraud prevention, and responsible gaming because it knows players are more likely to return to platforms they trust.
Soft2Bet treats player protection like part of the product, not an afterthought. That matters.
Final Thoughts
Soft2Bet is doing something different in iGaming. It builds brands for real people, not just global averages. It gamifies the experience in a way that feels natural and rewarding. And it supports the next wave of innovation through funding and guidance.
If you want to see where the industry is heading, Soft2Bet is a good place to start watching.
About Soft2Bet
Soft2Bet is a global iGaming company operating in 11 regulated markets with a portfolio of localised casino and sportsbook brands. The company is known for its MEGA platform, which brings real gamification into the player experience, and for Soft2Bet Invest, a €50 million fund supporting innovation in the gaming sector. With a strong focus on compliance, responsible gaming, and sustainable growth, Soft2Bet continues to expand its presence across international markets.