Recruitment Marketing: How to Make Your Company Stand Out

We all know how important marketing is to an organization trying to generate leads and make sales. There’s no question about it, marketing is a vital part of any business, but it isn’t just about marketing products to prospective buyers.

To attract the best talent to fill the roles in your organization, recruitment marketing is an important strategy. Instead of belonging to the marketing department, recruitment marketing falls under the human resources department, and involves promoting your brand through a variety of channels to increase interest in your company from prospective employees. Show potential new hires what great opportunities lay ahead with your business with a few of these tips.

Improve Your Web Presence

Your website and social media presence is considered the modern-day storefront. Just like a book cover, it should lure you in and make you want to learn more about what’s inside. As we all know, you can’t always judge a book by its cover—your organization may be the best place to work in the entire country, but without a solid presence online, your audience won’t see what you see from the inside. 

Aside from sharing pictures, videos, and written content that supports your sales goals, be sure to share information that shows the culture at your organization. When potential applicants seek out information about your business online, they’ll be able to better visualize what it might be like to work there.

Work on Business Reviews

Have you ever checked the reviews of a restaurant before visiting? Of course you have, we all have. From architects to hairdressers, business reviews on Google, Yelp, or other websites can inform customers on a lot of important information—more than simply whether an organization is “good” or “bad.” 

Not only do reviews share data that’s important to the end user of a product or service, but it can also impact your recruitment efforts. Job applicants will often search the organizations they apply to both on Google and websites meant for learning about employers, such as Glassdoor. Be sure to encourage reviews from customers and employees alike, and respond to all comments and concerns. It shows potential employees that your company takes the initiative to engage with the audience to listen and receive feedback—even when that feedback may not always be positive.

Submit your Business for Industry Awards

The overall credibility of your organization is important, and one way to show that is by submitting your products or services for industry awards. Awards or award nominations show that what you have to offer is of high quality and your organization is a reputable one. Whether you have a new electronic device about to hit the market or your customer service team always goes above and beyond, submit your organization to awards in your particular industry and show off your achievements through your social media channels and website. 

Social Media Advertising

Studies show the average internet user engages with social media for over two hours each day, so if you’re sleeping on advertising your organization on Facebook, Instagram, YouTube, and other social media channels, you’re missing out on a great opportunity. Not only do social media ads help reach customers around the globe, but they can also attract great talent to the fact your organization is hiring. Even if applicants don’t come in immediately, just having that extra bit of effort toward brand recognition will go long way in the future.