Site Archives brand loyalty
Most of us have brands and products that we prefer over others. Maybe we prefer the taste or we’ve found that Product A works better than Product B. Sometimes our loyalty is rooted in the prestige a brand confers upon us or because it’s what we grew up with. Whatever the reason, we all have [...]
What’s in a name? Sometimes a lot. And sometimes not a lot. It all depends on what name is at issue and what associations you have with that name. If someone calls you by your name, you will recognize it. If someone calls you by a friendly nickname or pet name, you will similarly recognize [...]
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