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How Stores Trick You Into Spending More
What a lot of people don’t realize is that there is a lot of research and planning to get you to spend more when you walk into a store. Lee Eisenberg,the author of “Shoptimism” says that the retail outlets are experts at playing on your emotions, your perceptions and your lack of critical reasoning.
What [...]
A Nation of Shopaholics?
There is an image that the US has become an nation of shopaholics driven primarily by consumerism. Lee Eisenberg, the author of Shoptimism, believes that this is not truly the case. He sees that the average person still retains some of the frugality on which the US was founded and believes that most people that [...]
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