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Is Brand Loyalty Costing You Money?


Most of us have brands and products that we prefer over others. Maybe we prefer the taste or we’ve found that Product A works better than Product B. Sometimes our loyalty is rooted in the prestige a brand confers upon us or because it’s what we grew up with. Whatever the reason, we all have [...]

The Financial Benefits of a Repetitive Life


I like adventure and trying new things. Sometimes. I also find comfort in the tried, true and familiar. I tend do do a lot of the same things over and over. I suspect many people are like this. We all have our favorite things to do, places to go, and people we hang out with. [...]