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You’ve probably seen targeted marketing in action. When you receive a coupon in your email because you subscribe to a company’s newsletter, or when you get a discount code from your favorite resort, you’re seeing targeted marketing. Targeted marketing extends discounts and special offers to customers based on their prior history with a company or [...]
Today marks the first day of week two of my consistent trips to the gym. Having run out of all plausible excuses, I now find that I have to match my beloved wife’s commitment to fitness. After eight days, I have to say that it has not been all that bad, and it does give [...]
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