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Is Brand Loyalty Costing You Money?


Most of us have brands and products that we prefer over others. Maybe we prefer the taste or we’ve found that Product A works better than Product B. Sometimes our loyalty is rooted in the prestige a brand confers upon us or because it’s what we grew up with. Whatever the reason, we all have [...]

Things It Doesn’t Pay To Buy Generic


One of the common ways to save money which people often suggest is to buy generic. In many cases, this is good advice. Many generic products these days can hold their own against their name brand counterparts, but this isn’t always the case. There are some generic products that end up costing you more money [...]

Is Your Defensiveness Trying to Tell You Something?


I read a lot of different financial message boards. I’m always amused when someone in a thread gets incredibly defensive over something that was posted. The latest example was a thread about luxury handbags. The original poster inquired about the quality of a certain brand of handbag and wanted to know if it was worth [...]

Why Did I Buy That?


The next time you’re in a store shopping for groceries, clothes, household items or anything else, stop and take a long look at your purchases. Then ask yourself this question: Why do I buy this particular brand or product? Knowing why you buy something is important, especially if you want to save money. Here are [...]