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Going Ad-less: Turning off the Media


There are few sources of information these days that do not come riddled with advertising, or at least with a list of generous corporate sponsors. To escape the constant bombardment of “buy this” “recognize my name” and “we’re so cool” I decided to take some drastic steps. As a result, I have noticed an improvement [...]

When Everything is an Advertisement and How to Cope


I’ll say it simply: I’m disgusted by the amount of advertising in the world today. I’ve been gradually working up to this fit, but the tipping point came the other day in a public bathroom. It was in a mall and the toilet paper was pre-printed with the name of a restaurant that is located [...]

Money Photos: How and Why Advertising with Cash Works


A hoard of junk mail has passed through my in-box and into either the shredder, a pile for reuse, or straight into the recycle bin over the years. It wasn’t until recently, though, that I started noticing how photogenic money can be in the advertising. It looks good, it’s appealing, and it’s hard to throw [...]

Ten Inexpensive Ways to Promote Your Small Business


Big companies pay big bucks for advertising because they know it works. If you have a small business — whether a hobby business that earns you a little mad money or a full-fledged company that employs several people — you know advertising works, too. But you might not have enough money to advertise [...]