Personal Finance Advice

I received a call from my TV provider the other day. After giving me a pep talk about what a great customer I am, the representative explained that I was about to receive, “A very special offer. Something that we’re only offering to one percent of our clients!” Being polite, I didn’t hang up on [...]

One thing that has saved me a ton of money over the years is the fact that I am very ad-averse. Not only do I try to keep as much advertising as possible out of my life, when I do see an ad I don’t buy into the sales pitch. Advertising seems to have the [...]

This week’s lesson was about the power of marketing on our buying decisions. This was my favorite lesson so far. Being a finance/consumer nerd, this kind of stuff really interests me. Dave starts out by telling us that we live in the most marketed and advertised culture in the history of the world. It’s no [...]

Have you ever wondered why the look of fast food is always so much different in the ads than it is in reality? It’s because they hire professional food make-up artists to make the food look better than it ever could in real life. This is how the commercials and print ads fool you into [...]

Last week I wrote about trying to find contentment by getting back to a simpler life, one freer from forms of mass entertainment and consumerism. There’s an additional benefit to this than just living a simpler, less hectic life. You are likely to find freedom from the pervasive advertising in our culture. The less advertising [...]

There are few sources of information these days that do not come riddled with advertising, or at least with a list of generous corporate sponsors. To escape the constant bombardment of “buy this” “recognize my name” and “we’re so cool” I decided to take some drastic steps. As a result, I have noticed an improvement [...]

I’ll say it simply: I’m disgusted by the amount of advertising in the world today. I’ve been gradually working up to this fit, but the tipping point came the other day in a public bathroom. It was in a mall and the toilet paper was pre-printed with the name of a restaurant that is located [...]

A hoard of junk mail has passed through my in-box and into either the shredder, a pile for reuse, or straight into the recycle bin over the years. It wasn’t until recently, though, that I started noticing how photogenic money can be in the advertising. It looks good, it’s appealing, and it’s hard to throw [...]

Big companies pay big bucks for advertising because they know it works. If you have a small business — whether a hobby business that earns you a little mad money or a full-fledged company that employs several people — you know advertising works, too. But you might not have enough money to advertise in the [...]