1. Facebook App with 115 million monthly users
2. YouTube with 83.4 million users
3. Google Play with 72 million users
4. Google Search App with 70 million users
5. Pandora with 69 million users
6. Google Maps with 64.5 million users
7. Gmail App with 60 million users
8. Instagram with 46.6 million users
10. Apple Maps with 42 million users
10. Yahoo Finance with 42 million users
If you count YouTube, which is owned by Google, the company takes the number two, three, four, six and seven spots of the top ten, which cements it’s overall dominance with people using apps. Still, there are over 40 million more people using the Facebook app than number two YouTube.
The report also indicates the growing importance of smartphones and tablets for accessing the Internet. Fully 60% of the time spent on the Internet is by consumers using one of those devices. And of those accessing the Internet, 52% are now doing so through an app rather than a website, which is a huge 40% increase from 2013. It’s also becoming a daily habit for many. More than half (57%) accessed an app every day of the month.
The report states the following, “Last year saw the U.S. become a multiplatform majority, a significant milestone in which the majority of digital consumers used both desktop and mobile devices every month. Around the same time, mobile first surpassed desktop in terms of total digital media engagement. And finally, just this year another key milestone was reached — the app majority — where now the majority of all digital media time spent occurs on mobile apps.”
While there is a huge increase in the number of people using apps, the majority of consumers are sticking with the apps they already have. Nearly two-thirds (65%) of smartphone users didn’t download a single app in the past month with another 8.4% only downloading a single app each month.
(Photo courtesy of Highways Agency)