The Galaxy Tab 4 Nook will retail at 660 bookstores with a 7 inch screen plus 8 GB of memory. The bookseller is hoping this will provide the happy ending the company is looking for after struggling to compete in the age of digital publishing. Partnering with Samsung is a smart move for Barnes & Noble, as it’ll provide eBook readers with an affordable and attractive option which combines both content and hardware.
Tech News World explains how Nook content will feature on the Tab 4:
“It comes preloaded with more than $200 worth of free content from the Nook store, including bestselling books, popular TV shows, and issues of leading magazines. Included are three bestselling e-books — Freakonomics, The Wanderer, and I Am Number Four — and one episode from each of three hit TV shows: HBO’s Veep, NBC Universal’s Hannibal, and BBC America’s Orphan Black.”
But the free content list goes on. It includes four, two-week trial subscriptions to popular magazines like Cosmopolitan and Sports Illustrated, and a year’s worth of back issues on each. And, in a small but notable offering, there is also $5 of credit included to get users started in the Nook store which stocks more than 3 million titles. These include a wide variety of genres from art books and travel guides to comic books for the kid in all of us. And for the actual children of the family, Nook has over 9,000 books which includes picture books, chapter books and interactive books.
Then there’s also the Nook News Stand, offering the top selling 100 magazines and newspapers from around the globe. These are offered as both digital subscriptions, and for single-copy sale. Users will also have Nook lifestyle, productivity, news and entertainment apps, and access to Nook Video and popular TV shows.
The partnership between Barnes & Noble and Samsung has dual benefit. By going digital, Barnes & Noble will claw back profit in the Nook segment of the market which has dropped off by as much as 50% in the last year. They’ll also benefit from Samsung’s brand equity, and save the cost of having to design their own tablet.
Samsung benefits with access to more customers. NPD DisplaySearch reports that tablet sales have dropped in the last two quarters, falling 10 percent in the first half of this year when compared with previous years,and the new Nook may help to reverse a tablet sales decline for Samsung.
Barnes & Noble has launched the Galaxy Tab 4 with a youth-focused trailer featuring James Patterson, and in a heartening interjection, both companies say their goal is to encourage the public to read more.