The arrest was made on January 23rd in Miami Beach. Reports in the media at the time said he was drag racing his rented Lamborghini against R&B singer, Khalil Amir Sharieff’s Ferrari. Breath tests showed the presence of little alcohol in his system, and it appeared he would get off without any problems until urine tests uncovered the presence of Marijuana and Xanax in Bieber’s system.
It’s not the first time Bieber has brushed with the law and bargained his way out of trouble. He recently agreed to pay $80,000 in damages (and take a misdemeanor vandalism charge) for throwing eggs at the house of his Los Angeles neighbor. There was also the recent scuffle in Miami with a photographer outside his recording studio, and an assault of a limousine driver in December.
It’s clear we’re seeing a different Justin Bieber than the one that shot to fame five years on the strength of his You tube videos. Then a fresh faced youth, he was taken under the wing of Usher and Manager, Scooter Braun. He also frequently traveled with his mother in tow.
In 2010 he was nominated for two Grammy awards, but since then his star hasn’t been shining as brightly. It’s no doubt a decline in audience loyalty as he’s grown older. After all, some of Bieber’s strongest supporters were teenage girls that fancied themselves as his one true love. But now his brand image has changed, from handsome young man to fast-emerging bad boy. He’ll need to work on striking up interest in a new market.