Google to Stop Listing Games with In-App Purchases as “Free”

Google agreed to not label games as free that have in-app purchases in the European Union
It began in December last year, when the European Commission issued a statement to market leaders (namely Google and Apple) which requested that they begin transparent labeling practices on games with hidden costs.

The commission finally realized that many app store games are labeled as free, despite the fact that there are costs to move up through the levels while playing, or to attain special privileges during play. Hence the declaration that this tactic is false advertising and the move to engage national authorities to assist with enforcement.

The step by the commission came after complaints soared of unintentional costs. These were incurred on account holders’ credit cards throug


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