Facebook Testing ‘Buy’ Button for Small Businesses So You Never Leave Their Site

Facebook is testing a new buy button to help small business with ecommerce
Great news out of Facebook if you own a small to medium-sized business. The company is in the process of testing a new “Buy” button which allows the business to embed the button to either their page posts or within Facebook ads run on the site.

The call-to-action button appears in users’ feeds, and it will allow the user to shop and purchase directly from Facebook instead of having to click through to the retailer’s website. The elimination of several clicks and having to go to a new website should increase conversions for the businesses, while keeping users longer and more engaged on the Facebook website; a win-win for both.

The new services was test-launched with t


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