Healthy Buzzwords Get People to Think Spam Is Healthier than Salmon

Study: healthy buzzwords mislead consumers into believing products are healthier than they are
There’s a specific reason why all the products you see in the grocery store are plastered with healthy buzzwords in bold lettering like “organic,” “heart healthy,” “antioxidant,” “all natural,” “gluten-free” and “whole grain” on their packaging. The simple reason is marketers know these words work in selling you the product, even when that product isn’t nearly as healthy as the buzzword leads you to believe. The fact is healthy words placed on a product’s label is an effective way to get consumers to purchase it by making them believe the product is healthier than it really is. Healthy buzzwords can be ...

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