12 Ways to Save Money at Whole Foods

ways to save money at Whole Foods markets

Many people rave about buying their groceries from Whole Foods. The store is loved for many different reasons, from the choice of products to buy to the quality of produce, meat, and dairy. It’s especially loved by those who like to eat healthy. However, despite the wonderful options Whole Foods may provide, the store is also known as being somewhat pricey. If you’re concerned about the cost of groceries, here are some different ways to save money the next time you’re at Whole Foods:

365 Brand

Whole Foods may be known for being expensive, but their store brand (dubbed 365) is actually about the same price as many other supermarkets. In fact, many are surprised to find that the 365 brand is often less expensive than other supermarkets which sell their own generic organic brand product. There are over 25 organic products that are cheaper at Whole Foods than at Safeway. Whole Foods provides their 365 brand for many everyday items such as milk, butter, pasta, cheese, sauces, and other cooking ingredients (note although most 365 brand products are organic, not all are so read the label if organic is important to you). These items are priced significantly lower than some of the higher end products you’ll find in the store. If you’re on a budget, check out their 365 Everyday Items instead of reaching for the more expensive branded item on the shelf.

Whole Deal Flyer

For some reason, many people ignore the weekly flyer Whole Foods puts out. Named “Whole Deal”, it not only provides recipes and seasonal food tips, but has a bunch of coupons inside. The coupons range from organic to non-organic product, and they’re also available for you to print online. The next time you’re planning on going to Whole Foods, make sure you pick up the Whole Deal flyer. It’s usually available at the entrance or near the customer service desk.

Shop the Bulk Bins

A lot of people are conflicted about bulk shopping, and there are people who think it saves a lot of money and people who think it’s a waste of money. While both sides have some truth to them, the bulk bins at Whole Foods can save you some money. If you don’t want to buy an entire jar of spices or an entire pack of lentils or rice, the bulk bin allows you to buy just what you need. If you’re doing a significant stock up, you get a 15% discount if you buy 15 pounds or more of any bulk item.

Case Discount

Some people like to stock up on the items they use most often, and Whole Foods offers a 10% discount whenever you buy an entire case of certain grocery items (weekly or monthly specials are not included). This discount is a good thing to keep in mind if you are someone who likes to buy certain items by the case instead of individually.

Wine Discount

When people think about inexpensive wine, they usually think about Trader Joe’s 2 Buck Chuck, but many people don’t know that Whole Foods has their own branded wine called Three Wishes that sells for the same price. This is usually found on an endcap and not the wine section of the store, so ask an employee if you’re having trouble finding it. Even better, they offer a 10% discount when you buy 6 or more bottles of wine at one time. They don’t have to be the same brand or even the same size bottles (all size wine bottles are included) to qualify for this discount. This discount also applies to Specials and Everyday Deals on wine. Combine it with others ways to save money on wine to save even more.

Bring Your Own Bag

Whole Foods gives a 5 to 10 cent discount for every reusable bag you bring during your trip to the store (the discount depends on your particular store). While saving 5 or 10 cents may not seem like a lot to rave over, it adds up over time. Plus, bringing your own bag is not only helping you save money, but it’s also helping you save the environment!


Like many other supermarkets, Whole Foods has weekly and monthly sales. These sales are advertised through in-store flyers or online where you can search for sales at a particular store. It’s always a good idea to peruse the sales flyer before making a grocery list or visiting the store.

Social Media

Whole Foods sometimes has special one day or weekend sales that aren’t advertised in their normal sales flyer. While these specials are listed in the actual store, you’ll probably hear about them first by checking out the Facebook page or Twitter account for your local store. Almost all of the individual Whole Foods stores have their own social media pages to help bring you this information.


It doesn’t happen often, but Whole Foods has had Groupon offers in the past that can save you quite a bit of money. Earlier this year they had a Groupon for a $10 digital gift card for only $5. It pays to be on the lookout for these great deals so that you can snatch them up when they do become available.

Special Sizes

Unlike many other stores, Whole Foods will actually let you buy only what you need. So if you want half a head of lettuce, just as an employee to assist you in cutting it. When it comes to produce, let the employee know how much cabbage you need and they will cut it to the size requested allowing you to eat what you need and not throw out food you won’t need.

Freezer Bins

Have you ever noticed the strategically placed freezer bins around the store, usually near the seafood, meat, or cheese section? The items in these bins are usually “simple cuts” of seafood, meat, or cheese and steeply discounted. Most of the food is usually frozen and prepackaged, but came from the same counters as the fresh fish, meat, or cheese you would buy.

Yellow Tags

As you walk through the store, keep your eyes open for yellow tags. These tags tell you that the item is on sale from its regular price, and there might be a good deal to be had. Of course, you want to consult your price book to make sure it really is a good deal, but it’s a good sign that you might have found one. The tags can be found in every department of the store.

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One Response to 12 Ways to Save Money at Whole Foods

  1. christine says:

    I never realized that Whole Foods had their own in-store flyer that had coupons. I’ve seen the flyers before, but I didn’t realize that there were coupons inside them. I just assumed that they were filled with recipes so I never bothered to look at them. It seems like I’ve been making a big mistake for a few years now. I’ll be sure to open one up the next time that I go, and hopefully this will help you save some extra money when I shop there. Thanks for the tip.

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