Is Amazon Going to Change the Way We Grocery Shop with Dash?

AmazonFresh Dash
If you’re one of those people who absolutely hates going to the grocery store, Amazon has a new gadget for you. Even if you don’t hate it, but just are looking for a way to make more time in you day, you’re still a target. Amazon is hoping to change the way that you shop for groceries. Their secret weapon in this cause is a new gadget which they call the Dash. In its most simple form, it’s a handheld remote control for buying groceries that works by using your home wi-fi network. The gadget is free, and is used to order food and other goods from AmazonFresh, Amazon’s next-day (or sooner) delivery service.

Amazon hopes that Dash will be a game changing technology to get people to do their grocery shopping from home. Its greatest asset is that Dash helps to automate the creation of your shopping list. All you have to do is speak into the device and it will add whatever you say to your shopping list. If you happen to have the item you want already on hand, you can scan the barcode and it will add it to your list. When you are ready for your items to ship, you simply sign into your AmazonFresh account and your entire shopping list will be there ready to order.

The Dash is not currently available to everyone. In fact, it’s currently being given to a limited number of people for trial. The company began offering the device to a few AmazonFresh members last Friday and plans to slowly roll out the entire program. You must have an AmazonFresh account (there is a 30 day free trial and then it’s $299 a year after that. Orders of more than $35 ship for free and there are over half a million products that can be ordered) to request one, which will then place you on a waiting list to get an invitation to receive one. The program is currently available in selected areas in the San Francisco Bay Area, Seattle and Southern California.

Watch the video to see how it works:

This device won’t likely appeal to coupon shoppers since this program won’t accept grocery store manufacturer coupons as part of the program. It also won’t appeal to those who look to save every penny they can grocery shopping. It should, however, appeal to anyone that lives a busy schedule, and those who don’t have the time to make grocery shopping trips. While not the lowest prices for food, the prices are competitive. While $300 a year for a membership may seem expensive, that comes to about $5.75 if you order groceries once a week, and chances are that you’ll make orders a lot more often due to the convenience. You would probably spend close to that amount on gas, and wear and tear on your car driving to and from the grocery store during the year. When you combine the time saved and the convenience of having it all delivered to your doorstep, Dash could eventually become a disruptive technology to grocery stores.

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2 Responses to Is Amazon Going to Change the Way We Grocery Shop with Dash?

  1. michael says:

    As someone that doesn’t particularly like shopping, I would give this a try.

  2. sally says:

    This is an interesting concept and if they can make their prices competitive, I would give it a try.

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