Starbucks Evenings: Bring on the Booze

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Does Starbucks (SBUX) want to be your local bar? Not exactly, but they sure would love to be your destination for beer and wine

Your local Starbucks may soon offer you something even stronger than a shot of caffeine. According to an article in Bloomberg, Starbucks plans to add alcoholic drinks to thousands of its stores over the next few years as another way to boost sales. They will be launching this initiative under the name “Starbucks Evenings.”

The company has already begun testing the Starbucks Evenings concept, and it hopes to expand it to 40 stores by the end of 2014. The results thus far indicate that the concept works, and it brings added sales to the stores dur


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