http://www.pfadvice.com/2011/02/28/why-targeted-marketing-often-backfires-and-how-you-can-win-the-game/ Bridging the gap between saving money and investing Wed, 19 Jun 2013 17:55:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.pfadvice.com/2011/02/28/why-targeted-marketing-often-backfires-and-how-you-can-win-the-game/comment-page-1/#comment-935090 RyanLoos Wed, 02 Mar 2011 15:13:20 +0000 http://www.savingadvice.com/articles/?p=7024#comment-935090 While targeted marketing does work, why are consumers do you think that just because someone else got a discount we have to have one too? I would love to get a $10 or $20 gift card in the mail from Best Buy but is does not mean that I am going to go spend any extra money at the store just because I have a gift card. I buy because I need something (not a want but a need) a gift card would help with the cost but it is not going to make me rush out to store to spend it.

]]> http://www.pfadvice.com/2011/02/28/why-targeted-marketing-often-backfires-and-how-you-can-win-the-game/comment-page-1/#comment-934912 madcom Mon, 28 Feb 2011 21:23:53 +0000 http://www.savingadvice.com/articles/?p=7024#comment-934912 But surely members of a loyalty program getting offers is not going to upset the rest of the customers?

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