Missing the Biggest Sale of All

In the wake of the post-Christmas sale frenzy, I found myself wondering, “Why is it that people will beat each other senseless to save 75% on wrapping paper and cards, but they won’t take advantage of the biggest sale of all: A down stock market?”

Back when the market was tanking in 2008 and 2009, many people panicked and pulled all of their money out of the market. They chose to pay early withdraw penalties and taxes on their 401k’s and IRA’s rather than leave their money in what they saw as a losing proposition. But these are the same people who will drive out in two feet of snow on the day after Christmas to hit the sales in search of a bargain. They may have


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4 Responses to Missing the Biggest Sale of All

  1. Shawnene says:

    Hey Jennifer,
    Ya, ain’t that the truth! You really hit the nail on the head with this one. I wondered if more people were thinking this way or if it was just “bargain bettys” like me! Ha!
    Good post!
    I also really liked the one about it being important to do what it takes to make you happy…awesome.
    Thanks for all the go0od relevant stuff!

  2. Anita Roberson says:

    Super article!

    This is something elementary school to college and parents should teach to help Americans plan as well as reinforce financial readiness skills.

  3. Darrell says:

    Point well taken, but in my view, the difference between a down stock market and a post-Christmas sale is that you know with almost certainty that the prices of the post-Christmas items will return to normal in 11 months, whereas the stock market is no where near as certain! Certainty has a lot of value.

  4. Gail says:

    Such a good point. Every time the market goes low I wish I had money to invest as it is such a good buying opportunity! We put in what we can and it is fun to see how things go. Even those nearing retirement shouldn’t be completely out of stocks as retirement for many, at this point, can last 20-30 years or more. To invest in so called ‘safe’ investments early in retirement means there isn’t any money growing for those last and many times most expensive years.

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