Your toilet is full of germs! Your tooth enamel is eroding!
Your soap dispenser can give you a disease!
Criminals are waiting to break into your home the second you turn your back!
You could have a disease and not even know it!
The germs on your countertop could wipe out your whole family!
These are all advertising claims (paraphrased) that I saw in one brief television watching session. All of these claims are designed to terrify me into spending money on their products. I’m supposed to be so terrified that my tooth enamel is coming off that I’ll run to Target and drop an extra five dollars on premium toothpaste. I’m supposed to be so worried that I might pick up a germ fr...