Insidious Magazine Advertising

I’m a big reader and some of my reading materials are magazines. Yet over the last few years I’ve been noticing something: Magazines aren’t always good for my wallet. It’s not the subscription costs, but the advertising that’s the problem. Magazines are full of ads; it’s how they pay for their publication. I get it. But I once did a quick calculation of a well known women’s magazine and discovered that about 53% of it was ads. If you had a TV program that was 53% ads, you’d have an uproar (not that it doesn’t seem close sometimes, but anyway). But magazines get away with it.

These ads are often subtle and that’s the danger. There&#


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4 Responses to Insidious Magazine Advertising

  1. Dean says:

    You should do an article on Insidious Website Advertising.

    Look at all these ads around you!

  2. Fanny says:

    I feel the same way. I used to read a lot of Women’s magazines and would feel like I needed to buy stuff. So I quit reading those magazines. I only read Real Simple occasionally since it doesn’t have as many ads, but the magazine costs more to cover that cost.

  3. Over half advertising-what did we pay for?

    john DeFlumeri Jr

  4. Lisa L. says:

    Once I took off all the pages with only ads in a Computer magazine. All I had left was a tiny little pamphlet almost ! And yup, I had paid for this.
    Try it, you’ll be amazed.

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