What We Can Learn from the Kool-Aid Culture

Kool-AidKool-Aid. A fruity sweet, thirst quenching, ambrosia for 6 year olds. We all remember it. It’s famous and served all over the world. Kool-Aid was invented in Hastings, Nebraska, as a liquid concentrate called Fruit Smack. In 1927, to save on shipping costs, it became the powder we all know and love. It was originally made in these flavors: Strawberry, Cherry, Grape, Lemon, Orange, Root-Beer and Raspberry.

In the early 1940’s a generation of kids grew up drinking Kool-Aid. In every following decade, as children were born to Kool-Aid drinkers, they became Kool-Aid drinkers. It was their drink of choice. Forget about those fancy sodas and milk, kids wanted Kool-Aid and their mothers


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5 Responses to What We Can Learn from the Kool-Aid Culture

  1. Lori says:

    I admit to being in a group that didn’t drink Kool-Aid growing up. I’m not sure if we looked down on it or simply never thought to try it. However, if you substituted “Kool-Aid” with “Jello”, and “drink” with “dessert”, I could very well relate!

  2. Joan says:

    Still have stock in the company, do ya? Don’t you have some Jim Jones Kool-Aid quips? Nobody drinks Kool-Aid.

  3. M.Beddingfield says:

    Hey Joan, In my area of the woods, lots of folks drink Kool-Aid. I only wish I had stock in the company!

  4. nanamom says:

    i rememeber when koolaid was a treat earned by those who had drunk all their milk! i remember when my kids were little saving the envelopes for prizes for them. They had cups with smiley faces, and I think even koolaid backpacks for Christmas one frugal year.

  5. Nikki says:

    I am one of the kool-aid generation and I still drink it at 61. I always have a few packets stuck in the cupboard when I need a kool-aid fix.

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