Advertisements That Work on Me

ipod ads

A number of people have pointed out that advertisements that insult consumers use these ads because they work and that I must be affected by ads, too. I agree with these comments. I never said that those particular ad strategies are ineffective, only that they are insulting. I also have nothing against advertising in general — in fact, I am thankful for ads, particularly those that keep my favorite websites free. I have even personally written copy for a few print ads.

I also admit to being affected by advertising. Because I am aware of many of the strategies advertisers use, I believe I am less affected by it than many people, but I know that some advertisements do make me want t


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2 Responses to Advertisements That Work on Me

  1. Joan says:

    I love the Vytorin ads which juxtapose cholesterol containing foods with people who look like those foods! Just so clever, even if the people are silly caricatures. But I surely don’t want to go out and buy Vytorin.

  2. Christina says:

    I thought Ridley Scott’s Chanel No.5 ads from the late 1970s and early 1980s were works of art. Honestly, the “I don’t want to set the world on fire” Kim Basinger in red commercial made me a Chanel No.5 wearer FOR LIFE.

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