Selfish Reasons to Give Money Away


One basic fundraising rule is to tell potential donors what’s in it for them. It sounds strange that charities would appeal to donors’ sense of self-interest rather than to their sense of charity, but that’s what they do, albeit subtly, so as not to suggest that donors are selfish. While I believe that people can (and do) give out of completely non-selfish motives, others are not convinced that is the case. So, for those of you who might want to give, but need a few selfish motives, here are ten benefits to giving away some money:

You get recognition. Most people like to see their names in print. When you make a donation to a non-profit that lists its donors in newsle


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