So kiosks can’t think, but there is a lot of thought behind them, as well as a surprising lack of thought. Kiosks hold a pretty unique spot in the sales realm, and since most frugal shoppers like to know the advertising and marketing ploys of the places they shop, I thought I’d talk with a mall’s worth of kiosk vendors and dig up some dirty little secrets.
Ten things I was told:
1. The kiosks at our mall have uniform name signage, but one of the first things I learned is that signs are important. Words like SALE and ACCESSORY in large, eye-catching letters are vital to a kiosk’s performance.
2. Similarly, a kiosk with brighter, more interesting, yet friendly, light...