Mall Kiosks: Some Shopping Observations

So kiosks can’t think, but there is a lot of thought behind them, as well as a surprising lack of thought. Kiosks hold a pretty unique spot in the sales realm, and since most frugal shoppers like to know the advertising and marketing ploys of the places they shop, I thought I’d talk with a mall’s worth of kiosk vendors and dig up some dirty little secrets.

Ten things I was told:

1. The kiosks at our mall have uniform name signage, but one of the first things I learned is that signs are important. Words like SALE and ACCESSORY in large, eye-catching letters are vital to a kiosk’s performance.

2. Similarly, a kiosk with brighter, more interesting, yet friendly, light

...

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3 Responses to Mall Kiosks: Some Shopping Observations

  1. Debbie says:

    My sister used to work at a kiosk. Here are some things I learned from her.

    1) Malls fine stores for not opening on time and for closing before the mall’s closing hours, and kiosks also face these kinds of fines.

    2) Thievery is a problem. While you are talking to a salesperson, they have to keep an eye out on the rest of the kiosk in case you are trying to distract them so that a colleague can steal something.

    3) They may be able to give you a shocking amount of service. My sister worked at a jewelry kiosk. If someone said they would like a necklace, but it’s just too long, she could shorten it for them. As you said, they are bored, so they may be happy to have something like this to do.

    4) Kiosk workers watch out for each other; it’s the only way they can take bathroom breaks.

    5) Everything has to be put away and locked up at the end of each day and then pulled out again each morning. This can be quite time consuming. And the transformation from large glittery display area to small, dark cube and back can seem almost magical.

  2. Brady Flower says:

    Just a few more comments about the mall kiosks or carts. They can be an extremely profitable small business.

    It’s not unusual for a little kiosk to sell $100K or more during the November/December holiday season.

    Here’s some key factors to your success:

    ***
    1) Pick the Right Product for You.

    It’s important to pick a product that will sell. But you also want to pick one that you feel comfortable selling. There is a wide variance in how products are sold. So look for one that is a good seller, and one that are ok with selling.

    ***
    2) Demonstrate your Products.

    The more you interact with customers, the more you will sell. When you demonstrate your product, it gives the kiosk owner a context to interact with the customers. That’s why demonstration oriented products tend to be the best sellers off of a kiosk.

    ***
    3) Stock Enough Product.

    You often have only one crack at a customer, so you want to be prepared. You can’t sell off of an empty apple cart. It can take a little courage to place the big order you need at the begining of December. Stay Strong! And place the order. Typically fifty percent of a kiosk’s holiday sales come in the last ten days to two weeks before Christmas.

  3. huilan su says:

    can you build my own design kiosk.

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