Three Questions To Ask About Product Lifetime Costs

printer inkHow much did your car cost? How much did your camera cost? How much did your house cost? When you answered each of these questions, you likely chose the price that you paid for them.

Whenever people go out to purchase something, they almost always focus on the retail price that they will pay for that product. By doing this, however, they may be doing their finances a big disservice. I began thinking about this more after reading an article about Kodak’s entry into the computer printer market.

These Kodak printers will cost more, but the ink will be half the price of other brand name inks (as well as last much longer). The result is that the lifetime costs of buying one of these print


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