How Stores Manipulate Your Senses To Get You To Spend

While you probably don’t think a whole lot about it when you go shopping, stores are set up to manipulate all of your senses and to try and get you to spend as much money as possible. The store may appear to have been thrown together, but in reality they spent thousands of dollars on focus groups and layout test patterns to maximize the chances that you will spend while there. Here are some of the ways that they go about doing this:

Sight: stores put forth a lot of visual stimulation in order to try and get you to spend more money. This includes such things as putting the highest priced items at eye-level, packaging the product in bright colors to grab your attention, store advertisi


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2 Responses to How Stores Manipulate Your Senses To Get You To Spend

  1. Pingback: Getting Green

  2. Stephanie says:

    It is even worse when you have kids. Ever seen toys opposite the cereal? Or all the fun things in the check out line!
    Drives me nuts!

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