While you probably don’t think a whole lot about it when you go shopping, stores are set up to manipulate all of your senses and to try and get you to spend as much money as possible. The store may appear to have been thrown together, but in reality they spent thousands of dollars on focus groups and layout test patterns to maximize the chances that you will spend while there. Here are some of the ways that they go about doing this:
Sight: stores put forth a lot of visual stimulation in order to try and get you to spend more money. This includes such things as putting the highest priced items at eye-level, packaging the product in bright colors to grab your attention, store advertising that makes it appear that the products are a good deal, packaging that makes products look bigger than they are and placement of products around the store so you must look at the entire store layout when visiting.
Smell: When you walk into a grocery store, probably the first thing you sense is the smell of freshly made goods. This is done to make you feel hungry since those that are hungry will spend more.
Sound: Stores almost always have background music and this music is set up to make you spend more. Sometimes it even contains subliminal messages to do so.
Touch: Many stores will have product samples out so that you can touch and play with the item. They know by letting you do this, you are much more likely to purchase the item.
Taste: Stores that give out free food samples do so because it serves a double purpose. If you taste something new and like it, you are more likely to purchase it. In addition, serving small amounts of food will make you hungry which will get you to spend more.
You can’t avoid these steps stores take to manipulate your senses, but by knowing they exist, you are in a much better position to avoid falling for the manipulation.