Can A Blogger Go Media Mainstream?

TheStreet.comI found myself in an interesting dilemma this week and one that shows that bloggers, even those with small blogs as mine here, are being watched by the (more) mainstream media. It also shows that the lines between mainstream media and bloggers are crossing paths more often with the creation of good content being more important than the academic credentials or media history.

Granted, I’m not a pure blogger. I started writing freelance articles in Japan before beginning our current website and blogs. It was those articles which were the beginning foundation when I decided to start the website. That being said, I would consider myself much more on the side of the bloggers. And it must be pointed out that the company that approached me isn’t a classic mainstream media member as it is a pioneer of online investing information. That being said, we are probably both closer to our opposite sides than we are to each other.

It was a bit of a surprise when I was contacted a bit over a week ago by the editor-in-chief at who was wondering if I had any interest in writing for their personal finance section. The site is heavily market and investing oriented and I have always placed an emphasis on saving money before investing, so I wasn’t sure at first if he had actually contacted the correct person.

After a number of emails back and forth, it became apparent that he was looking for someone with a different background and writing style to join their writing team which placed me in a fairly difficult dilemma: do I continue to spend 100% of my energy building our websites and blogs or do I give up a portion of that time to write articles for

If it had been for an occasional article each month then the decision wouldn’t have been too hard, but they wanted someone who could write 2 articles a week. While I certainly write more than that now for the websites, 2 full articles a week is a significant time commitment and would mean I would have to makes some major changes in my current schedule.

After careful consideration, I decided that there were more compelling reasons to take the offer than to pass on it. These included:

1. It puts me in front of a much larger audience than those that currently frequent my blog and website. While this won’t directly affect my sites and blogs, it will give me more credibility in the mainstream media to go with that which I have developed in the blogosphere.

2. It is a different crowd than would typically venture to my blog or website which I feel will force me to improve my writing.

3. While it will mean taking a significant chunk of time away from my blog and sites each week, the pay should cover that lost time.

4. Since I will be a contributing writer and not a full time employee, I should still have enough time to continue to build our websites even after writing articles for them.

5. It’s a new challenge and I’m always open to new challenges :)

While I know my decision will make me even busier than I have been (when are they going to invent the 48 hour day?), I think I have been blessed with a unique opportunity to do something a lot of other financial bloggers would like to try if they had a chance. Of course, I still have to prove that I can make a contribution to to make the move into a more mainstream media world successful, but I’m looking forward to that challenge. I never set off to try and leverage my Internet writing into a writing position with a major media company, but it appears to have happened. The good news for anyone out there that would like to have the same opportunity is that if I can do it, then it shows that it is possible for anyone to do it.

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10 Responses to Can A Blogger Go Media Mainstream?

  1. Flexo says:

    This sounds exciting for you. Good luck!

  2. mapgirl says:


    That sounds really exciting. You should definitely take the offer! It’s got a lot of upsides for you as a writer and that’s part of taking care of your financial future too. It’s a great building block for starting that finance guru/book publishing-money printing career. *winky* (Man! Think of all the Hello Kitty stuff you can buy for your wife!)

    Good. Maybe I’ll start reading their website more often if you’re over there.

    Lots and lots of luck!

  3. That’s awesome, I look forward to reading it.

    Jane Dough of Boston Gal’s Open Wallet has gone mainstream media with the, not that it’s as well known as TheStreet, but it seems like a paying gig from her announcement.

  4. Valerie S. Johnson says:


    Congrats on a great opportunity! I’m sure you’ll add a lot of great content over there.

    I am living proof that someone who still doesn’t consider herself a “writer” can get some ink. A major national magazine (I’d rather not name it yet) just invited me to write an article. Maybe after it’s published in the fall I’ll be able to go to cocktail parties and tell people I’m a writer without giggling …

  5. Ruby says:

    Congrats! I enjoy reading your posts, and am glad to hear about the offer and am looking forward to reading your posts on as well.

    Good luck!

  6. Mike says:

    Congratualations. It sounds like an interesting opportunity.

    Are you able to add your URL in your bio line at the end of the article?

  7. ~Dawn says:

    Good luck in the writing endeavor

  8. pfadvice says:

    Are you able to add your URL in your bio line at the end of the article?

    That was one of the first questions I asked, but unfortunately they do not allow that (at least a live link). While that would have been an excellent opportunity, I think it will still work out well. I already submitted a couple of articles and they should start appearing at the end of this week, early next week.

  9. Aniela says:

    This sounds like a great opportunity. You will only get more exposure this way. I don’t see how it could possibly hurt you to do it.

  10. The Gambler says:

    Congrats. How has it gone for you since you made your decision? I’m a regular reading of the

    I have a question (if you can answer), what kind of money can a freelancer make for an article on I’m looking for a writer myself but I have no idea what to offer. What is a reasonable offer for a 500-750 word article?


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