How Advertisers Influence You: Diamonds

diamondIf you’re like me, you’ve heard many a time that commercials and advertising influence you, but you don’t think that it applies to you. You feel that you are smart enough to make a conscious decision when you purchase something and even though there is a lot of advertising out there, you can weed through it to make a choice based merely on the merits. If you also feel this way, I highly encourage you to read Have You Ever Tried To Sell A Diamond from Atlantic Monthly where you’ll find out that the diamonds you own aren’t worth anything near what you think they are.

It’s an excellent (7 pages), eye opening read on how the diamond industry has completely man


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4 Responses to How Advertisers Influence You: Diamonds

  1. ipoertion says:

    I prefer cubic.
    Real Diamonds really do nothing for me. I like the look but the cost and the war over Diamonds mines I could care less for so watching dimaond ads make kind of feel sad.
    I don’t feel it’s a good investment when you can get great looking cubic for a fraction of the cost. Also I’ve seen real diamonds fall out beau use of poorly done setting.

  2. Andy says:

    You make an interesting point. I also like to pride myself on not being manipulated by advertising, but I probably am. It’s insidious, and even if we’re not directly influenced by the advertising, we are likely influenced by others who are.

    I’m with ipoertion – I’d much rather buy my wife pretty CZ jewelry and and be able to contribute to retirement. Not only that, but with a couple of active kids, jewelry gets lost pretty frequently!

  3. SCapitalist says:

    I have that DeBeers has 10 years worth of Diamond inventory stockpiled. They manipulate the market to create a sense of value. People want to buy something “special”, not a common piece of glass.

  4. Mike says:

    Try telling your wife/girlfriend that diamonds are worthless!

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