Gift Card Guidelines

I’ve stated before that I’m not a big gift card fan, and this is especially true of the bank branded gift cards. It seems that they are getting more complaints as the Office of the Comptroller of the Currency (OCC) has issued a number of guidelines to banks on misleading customers with gift cards. One example is that they are asking banks not to use “no expiration date” for a gift card when the card carries monthly maintenance or service fees since the statement is quite misleading. These fees can make the gift card worthless if it is not used quickly making the no expiration date claim worthless. The OCC has also recommended that if there are fees that can make the


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One Response to Gift Card Guidelines

  1. Fooz Bar says:

    Heh – if you’re going to give such a generic gift card why not just give the classic Universal Gift Certificate: cash …?

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