Nate and I have decided to experiment a bit with Yahoo Publisher Network (YPN) this month on two of our satellite sites and see how they compare to the results we’ve been getting with Google AdSense. While Google has been kind to us on most of the sites, we have been wanting to compare how Yahoo stacks up against them now that is has been live for awhile now.
We chose Grocery Coupon Guide and Frugal Gardening as the two sites to use in this experiment which we will do for the entire month. Both get a decent number of visitors and should give us a good barometer to gauge how the two advertising mediums work in comparison. We are both quite interested to see whether click-through rates fall and whether pay-out per click rises as I have heard from other people who have experimented with YPN.
Of course, I’ll post the results of the experiment at the beginning of next month. I think both Nate and I would feel a lot better if we could count on both these advertisers to deliver comparable income and then we could tweak each site with the one that seems to do better for that particular subject.