Valentine’s Day – Japanese Style

While my counterparts will be spending well over $100 and deciding between candy, an evening out with their significant other, flowers, jewelry and gift cards (gift cards???? – even I know that is a sure to pour cold ice on a romantic evening – “here honey, a gift card just for you because I love you so much” – if you’re a man and you were considering the gift card, time to step back and think again). Anyway, it doesn’t matter because I don’t have to do any of it!

Valentine's Day Chocolate Display in Japan

I have no doubt that whoever brought St. Valentine’s Day to Japan must have been a man. There’s no way it could be any other way – the Japanese Valentine’s Day is a dream come true for men. That’s because there is nothing for men to do on Valentine’s Day in Japan. Yep, you read that correctly! Men do absolutely nothing. It’s the women that bring chocolate, candy, etc to the men. Speaking from a man’s point of view, this is pretty darn hard to beat.

Now men don’t get off completely free in all of this. I’m sure that Japanese women soon figured out that this whole deal was a bit backward compared to the rest of the world, but once it had been established, there was no way the men were going to make the switch. Instead of fighting men tooth and nail on this, women instead made up a new day – called White Day – celebrated a month after Valentine’s Day. On White Day men purchase chocolate, candy, etc for women. While men would have preferred to have come out of the entire process without any obligation, they acquiesced on this one point figuring they still came out well ahead in the deal compared to men everywhere else in the world.

Valentine's Day Gift Display in Japan

Men in Japan quickly realized the advantage of having White day a month after Valentine’s Day because it gave them something every man needs – basic guidelines and time to prepare. First, men are only required to give chocolate back to those who actually give them chocolate. Even better, since men get to see the gift given to them first, they have a pretty good idea exactly how much effort they need to put in and what they have to spend on the return gift. This makes the entire Valentine’s Day experience a lot more enjoyable (at least for men).

So while the rest of you are trying to decide whether to purchase that heart shaped box of chocolates or the teddy bear on your way home at the drugstore on February 14, I’ll be sitting on the couch watching TV with a beer in hand wondering what nice surprise I’ll get. Hmmmmm, maybe living in Japan isn’t all that bad after all…

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4 Responses to Valentine’s Day – Japanese Style

  1. Nick says:

    Thanks for finally explaining this custom. I’d seen too much anime where only the women gave gifts on Valentine’s Day, and I was starting to think all Japanese men were jerks.

    I think I’ll talk to my wife about starting to follow Japanese tradition in this matter. Of course, I already have V-Day gifts ready, so it’ll probably be next year before we could actually start… though I suspect she’ll want to observe White Day starting this year.

  2. ~Dawn says:

    That was fun to read. Thanks

  3. Kyle says:

    Interesting entry. I thought about writing about the Japanese Valentine’s Day custom as well, but decided to rant about Vday instead 🙂

    My friends in Japan say that a Japanese man introduced Valentine’s Day in Japan after being in America.

  4. Mr. Meager says:

    America has March 14th designated as Steak and BJ day. Only if more women would honor this day, then American men have made out.

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