For those who do their own stock trading, there is a new low cost trader in town that might be worth checking out: TradeKing.com:

We don’t have a pricing structure, we have a price.

For stock trades, we charge $4.95 per trade. For option trades, we charge $4.95 per trade, plus 65 cents per contract. That’s it.

At TradeKing, we charge the same rates to everyone - beginner or expert, large account or small, regardless of how often you trade with us, for both Market and Limit orders, with no hidden fees. We think that’s fair and simple.

The management team is the original team that created SureTrade. With the cost of stock trades slowly inching up over the past few years, it’s good to see another discounter come into the competition.