The people who came up with the names “Black Friday” and “Cyber Monday” have done an excellent job of marketing, but the truth is that both are myths according to this piece over at CardWeb. The truth?
“Black Friday” and “Cyber Monday’ are figments of the media’s imagination. Truth is: last Thursday (December 1) was the hottest day for online shopping and last Friday (December 2) was the hottest overall shopping day.
Online purchases made with VISA-branded cards peaked on Thursday, December 1st, hitting $575 million, a 41% increase over the same day in 2004. The figure topped Monday’s so-called “Cyber Monday” by more than $75 million…
Meanwhile, VISA also reported that total activity on its cards in the USA for last Friday, December 2nd, was $4.02 billion, compared to $3.91 billion for Friday, November 28th.